If you’re a newspaper, you want to know what your readers think of you. But if you ask them online and millions reply, how can you be sure you’re listening to the right thing?
If you’re an online businesses, your competitors are only a click away, so it’s vital to know how your customers feel about you. And if you’re a newspaper with a sizable online readership, then you’d think that life is made easier by an abundance of readers’ forthright comments. But save those woo-hoos, dear Editor.
We’ve noticed 3 distinct problems. Text analytics can solve some of them, but there’s still a big issue over sentiment analysis (a phrase that we hear a lot, to be honest). Keep Reading →